THE 2012 CAMPAIGN WAS A GREAT SUCCESS, ALL ACROSS THE USA WITH SOME INTERNATIONAL INTEREST AND PARTICIPATION TOO!
HUNDREDS ENJOYED A CAPTIONED FILM!
THE GOALS: Educate and advocate by going to a captioned film, inviting friends and others to learn about access and enjoy a film too, and saying thanks to the cinema,
Starting in July 2012, preparations and publicity for the Campaign were initiated by SW and ALDA-Chicago, and soon joined by the CCAC leadership and membership. Social media and other communication networks were used regularly to inform, send out guidelines and suggestions, answer any questions, and keep in touch with all who showed interest. Some were so excited by the idea that they brought along local groups (e.g. wonderful HLAA, ALDA, and other circles) to share the campaign and the fun. As a social event, many talk about continuing this annually for their local groups also!
This campaign was not designed to push for theaters to begin captioning inclusion for the first time, yet many are encouraged to do that also, and the time is now. As captioning devices and interest in Open Captions is high, now is a good time for you to begin t advocate (again or anew) with your local theaters if none or too few accessible showings are available for you and your families.
Some countries, e.g. USA and UK, have many years of huge efforts and advocacy done by many, in many ways, and now good numbers of captioned films, albeit some areas of both countries have none or too few accessible films. CCAC membership discussions are one good place to bring your new advocacy!
We used this TIP SHEET: : https://docs.google.com/document/d/1Inigw9P9yxJ1E8F1eN6HTaTq1oCxr2vvau7rMHcGW9A/edit
And also craeted this short slide video online: https://www.youtube.com/watch?v=qc-X_p_O8o4&feature=player_embedded
CCAC communications on the blog, newsletter, and social media, along with Sarah’s blog: http://speakuplibrarian.blogspot.com/2012/09/show-us-captions-is-going-national.html all distributed good information.
To begin a new effort, now or for next year:, just a few reminders here – Select a day with your local movie theater if you plan to use captioning devices (of any sort, as compared to open captioning). Discuss numbers in your group with the theater manager in advance, so there are enough devices in good working order. to bring along a few or a crowd to enjoy a captioned movie. Devices need testing prior to the day.
Sample flyers were also created to share, see below. To get a clean copy, Sarah, email@example.com. When you edit one or all, be sure to include the CCAC blue logo and web address on each one, and also shape the text to fit your own event.
3 FLYERS ARE NOW GOOGLE DOCS FOR ALL TO SHARE, CLICK ON:
No comments below! Use emails only please. Ccacaptioning@gmail.com
FINAL LISTING FOR THE NOVEMBER 2012 CAMPAIGN:
17. TEXAS - Nov 18th Houston TX Santikos Theaters OC Breaking Dawn pt 2, approx 30 in attendance and we signed a thank you card and gave it to them that evening. Thanks for info to Kellie!
16. VIRGINIA – Brenda in group of 12 to see Lincoln at the Columbus Regal Cinema in Virginia Beach, believe used Sony glasses, thanks to all!
15. COLORADO- Report from Sharaine: Lincoln was the film at Regal Colony Square Stadium 12 in Louisville CO, Sony glasses, 26 November and they say, ”…so grateful for innovative technology.”
14. MASSACHUSETTS – Report in from Karen, Boston area, loved using the glasses. Fenway Loews Cinema, Part 2 Breaking Dawn: Twilight Saga on Friday, 11/23/2012.
13. MICHIGAN, USA: Skyfall, Michigan, Flint West Cinema, November 28th..Open Captions. Welcome Michigan to Show us! with thanks to Cody Jo Green.- hear this! 120 folks enjoyed the Open Captioned film, cheers to all.
12. AUSTRALIA – Film Festival participating! Details on this link, http://www.mediaaccess.org.au/latest_news/captions/access-all-areas-film-festival-2012 – and when you go, say thanks to the theater, and if you can, send us a photo or two. Cheers.
11. COLORADO – Boulder: Sponsoring group:
ALDA-Boulder Group (Association of Late Deafened Adults)
Location: Cinemark Century Boulder Theaters
1710 29th Street, Boulder CO 80301
Date and times: Friday, November 30th, 2:00 p.m. or 6:15 p.m.
Contact: Rebecca Herr, ALDAboulder@gmail.com
10. UTAH-CAN: It’s a James Bond kind of week for many of our Open Captioned screenings! Hope you take time to catch it! Here’s a list of the upcoming open captioned movies this week! Thanksgiving Point (Lehi)
Skyfall – Sat Nov 10th @ 2:00 pm; Twilight – Sat Nov 17th @ 12:30 pm,The District (South Jordan) Skyfall – Tue Nov 13th @ 9:15 pm; Jordan Commons (Sandy), Skyfall –Wed Nov14th @ 12:30 pm, 3:45 pm, 7:00 pm, 10:15 pm; The Junction (Ogden), Cloud Atlas – Wed Nov 14th @ 6:10 pm; Pineview Stadium (St. George), Skyfall – Tue Nov 13th @ 6:30 pm.
9. CALIFORNIA BAY AREA - November 10, contact Marisa (firstname.lastname@example.org) or see their Facebook page for information (https://www.facebook.com/
Cinemark Century Theater
804 Stratford Dr.
Stratford Square Mall*The Bloomingdale location is sponsored in cooperation with the HLAA Lincoln Park chapter.
- Chicago Heights - Marcus Cinema
1301 Hilltop Ave. - LOCATION -FULLHodgkins -AMC Loews Quarry Cinema 14 -9201 West 63rd St.
- Lombard - AMC Yorktown 17
80 Yorktown Shopping Center
- Oak Park -Classic Cinemas Lake Theater
- 1022 Lake St. LOCATION -FULL
- Orland Park - Marcus Cinema
- 16350 South La Grange Rd. - LOCATION -FULL
- Also, week before, on November 10, group saw captioned film in Crystal Lake, thanks all.
- SPECIAL thanks to Chicago where the campaign was born!
Last summer ALDA Chicago Social Chair Sarah Wegley declared November 2012 as “Show Us the Captions!” month. On her blog, Speak Up Librarian, she initiated a theater captioning advocacy campaign which, with sponsorship by the Collaborative for Communication Access via Captioning (CCAC), ultimately spread across the United States and as far away as France, England, and Australia.
The Show Us the Captions! advocacy campaign had 4 main goals: 1) Promote captioning to potential movie goers who are unaware their local theater has the service available. 2) Demonstrate the real need for captioning to theater owners. 3) Raise the general public’s awareness of inclusion and accessibility issues. 4) Show appreciation to the cinemas that provide access via captioning.
ALDA Inc. threw their support behind the campaign by including an ad in the ALDAcon program book and discussing it at their annual board meeting. Participation from ALDA members outside Chicago included President Elect Mary Lou Mistretta organizing a group of 8 in Boca Raton, Florida and President Brenda Estes coordinating a group of 12 in Virginia Beach. ALDA Chicago held their event on November 17th at 6 different theater locations with a total attendance of 38. Rebecca Herr of the newly formed ALDA group in Boulder, Colorado will be hosting an event (still to come at the time of writing) on November 30.
Sarah is pleased to report that the United States had events from coast to coast with representation in Vermont, Massachusetts, Virginia, Pennsylvania, Florida, Michigan, Illinois, Missouri, Kansas, Texas, Colorado, Utah, and California. The campaign was open to any organization or individual that wanted to participate. Organizations other than ALDA participating included Hearing Loss Association of America’s Kansas City chapter and Greater St. Louis chapter, the Hearing Loss Association of Pennsylvania, Deaf Counseling, Advocacy & Referral Agency (DCARA) California, Utah-CAN, and Media Access Australia.
Captioning at these theater events was provided through either open captions or closed captioning devices. To make access like this possible, in the past ALDA members and attorney John Waldo filed and won lawsuits in 3 states. November, with its emphasis on thankfulness and togetherness, was the perfect month to enjoy a social activity with family and friends and say thank you to those theaters that have made inclusion a reality.
Flyer 2 for Media (e.g. this is publicity for local news, local television, however you wish to use it or publicize the day and take reservations; keep in mind that you are planning with the theater, so they have enough captioning devices ready for all, unless they will show OC – open captions).
Flyer 3 for the Theater if they also wish to use it, publicize the event next: